Task: Generate awareness for the new CVS snack brand, Well Market. CVS is known as the place to go for prescriptions and wellness-related needs, but people do not know why they would go there to stock up on snacks. 
Execution: We created an immersive pop-up escape from the daily grind in SoHo NYC where attendees could sample products through sensory engagement with Well Market flavor pros. We invited Shaun White and a team of wellness influencers to amplify our efforts and generate buzz on social and in the press. This experience paved the way for a new era of healthy snacks available at CVS, demonstrating their mission to be the most consumer-centric healthcare company in America.
Results: 1.5MM Total Views 50+ Media Placements
Senior Copywriter: Javi Wuth 
Creative Director: Brian Wood 
Executive Creative Director: Manuel Frank 
Photographer: Steven Piper
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