Task
Develop a digital first Annual Report utilizing key design elements of Genentech's CDO.
Develop a digital first Annual Report utilizing key design elements of Genentech's CDO.
Execution
Senior Designer: Emily Klammer
Flexible grid design allows for brand to add and subtract tiles as needed. Graphic elements deconstructed from previous report quilted styling. Data is equipped with timeline feature that allows for users to see progress over time seamlessly. At the top of the report CEO and CDO share their message with the company.
In addition to the digital report a print and downloadable PDF were created. We maintained the style of the interactive website while adjusting to fit the constraints of print.
Creative Director: Rodrigo Bistene In addition to the digital report a print and downloadable PDF were created. We maintained the style of the interactive website while adjusting to fit the constraints of print.
Senior Designer: Emily Klammer