Task: With the holidays approaching, everyone is desperately seeking peaceful moments of “me time." During times of high stress, like the holiday season, even everyday chores can feel completely overwhelming. So, let's turn a pesky chore into a much-needed moment of Zen.
Execution
Video Editor: Augie Arredondo
Video Animator: Alaine Caudle
Production: Ray Hauserman and Denise Sante
Social: Veronica Thomas and Melis Tuman
Account: Jessica Barrutia, Stephanie Florence, Tess Rollano, and Olivia Catuara
Strategy: Adalie Reuter and Katie Lowman
Project Management: Cameron Baker and Cares Mason
Earned: Jill Pedrani
Dev Tech: David Dalton and Chris Broomall
Trash Time Out — a simple solution thoughtfully designed to accompany folks on their trash trip outside. We built a mobile website and custom tools with the help of the brand's friendly raccoons to manage stress like a guided meditation, breathing exercise, and rage timer so that users can reclaim their calm on the way to the bins.
We launched the campaign with an anthem video shared on social by John Cena (yep, the GOAT 🐐), influencers, and owned channels. Sustained social content through the end of December will keep the campaign top of mind throughout the stressful holiday season.
Creative Team: Tory Trahey, Emily Curran, Chris Swanson, & Jules Herrick We launched the campaign with an anthem video shared on social by John Cena (yep, the GOAT 🐐), influencers, and owned channels. Sustained social content through the end of December will keep the campaign top of mind throughout the stressful holiday season.
Video Editor: Augie Arredondo
Video Animator: Alaine Caudle
Production: Ray Hauserman and Denise Sante
Social: Veronica Thomas and Melis Tuman
Account: Jessica Barrutia, Stephanie Florence, Tess Rollano, and Olivia Catuara
Strategy: Adalie Reuter and Katie Lowman
Project Management: Cameron Baker and Cares Mason
Earned: Jill Pedrani
Dev Tech: David Dalton and Chris Broomall