HomeGoods Deck the Everything Day 2025
Task: Make Deck the Everything Day a well-known, well-loved & anticipated brand holiday, synonymous with HomeGoods.

Execution: This social-first campaign reunited Tia and Tamera Mowry for the first time in over a decade to inspire early decorators to unleash their festive Holiday Carol alter egos by showcasing different ways to get decking with an anthem video, OS content, influencer collabs (, and more that cemented DTED as THE kickoff for early decorating for the third year running. 

Achievements: Our secured impression total is 1.07B with 107 placements across channels like Good Morning America, Good Housekeeping, ESSENCE, ABC News, Apartment Therapy, People Magazine, Refinery29, and Us Weekly. 
Associate Creative Director, Copy: Jules Herrick
SVP, Group Creative Director: Chris Swanson
EVP, Executive Creative Director: Michelle Tucker
Account: Courtney L'Ecuyer, Lauren Steinhorn
Social: Kalie Dobrow, Vanessa Valles
Strategy: Anastasia Fitz and Jen London
Project Management: Lauren Lindell
Production: Kim King, Liz Bradley, and Scott Siegel
Director: Camila Cornelsen
Agency: Edelman
External Production Partner: Greater Good
Creative Support: Emily Coderre, Constance Leonard, and Katie Rogers
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