Task: Create a custom brand suite for author and intuitive, Mory Fontanez. 
Execution: Directed the creation of a cohesive brand identity, defining the visual system (color palette, typography, iconography) and ensuring consistency across platforms. Oversaw the design and launch of the new website, managing creative direction and execution. Led the photoshoot from concept through delivery—selecting the photographer, guiding art direction, and refining final assets. Established the visual framework for social media to extend the brand seamlessly across digital channels.
Creative Director, Copy: Jules Herrick 
Photographer: Tony Moux
Social Media Manager: Caro Guzmán
Project Manager: Emily Greener
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