Task: Curate 3 day event for influencers to learn about TJ Maxx, explore their creativity, and embrace their unique style.
Execution: TJ Maxx invited a select group of influencers to New York City for an immersive brand experience. Eight creators—three of them returning Maxxinistas—came together to celebrate style, community, and self-expression. From custom denim jackets to a deep dive into You Sponsored, guests got a firsthand look at what it meant to live the Maxxinista lifestyle.​
Creative Director, Copy: Christopher Swanson
Designer: Chi Chuang
Producer: Kim King
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