Hi there, I’m glad you’ve landed on my corner of the internet. I’m Tory, a trans non-binary creative and creator.

At work I am an Associate Creative Director at Edelman. Throughout the duration of my career in advertising, I have worked across a wide range of spaces Including general health care, Pharmaceuticals (rare disease, oncology, orphan drugs, gene therapy, and device therapy), real estate, food and beverage, and internal communications.

Outside of work, I enjoy exploring advancements in AI, writing poetry, walking my dog (Cricket), taking photos with my 35mm camera, and playing video games.

I love creating and exploring new projects. I hope we have the chance to collaborate. Find out more about me and how to contact me within my resume.


P.S. I work best as a team. Check out my other half, Jules Herrick, for more great work!
Some things my teammates have said about me: 
"Tory is a star - they are both personable and creative while also being strategic and pointed in ideas and presentations. I'm truly in awe of Tory's ability to so succinctly present an idea without sacrificing the nitty-gritty details of "why" they chose one option over another. It's been great to see Tory interact with clients in the same cool, calm, and collected manner!" --CW (account)
"Working with Tory on [mental health client] has been a pleasure. Their positive attitude is contagious and really boosts the morale of the entire team. Tory is an excellent communicator, and always makes sure all relevant information is shared within an email they send. Tory takes individual initiative to ensure we don't fall behind with any items, but is also a collaborative team player, making sure all of their colleagues's voices are heard. Tory's creatively has been a huge asset to this project, and I look forward to future opportunities to work with them." --AS (production)
"When it comes to creative partners, Tory Trahey is the tops, the absolute tops! Tory is a natural leader who makes our team feel inclusive and collaborative. They’ve got a real knack for managing cross-functional teams, keeping the lines of communication open between departments and vendors. This seamless teamwork has led to smoother and more successful projects. Plus, Tory’s presentation and listening skills are stellar, helping them build strong relationships with clients and turn their needs into amazing visual stories. Tory is always on the cutting edge of industry trends and keeps sharpening their tech skills. They’re a pro with the latest design software and tools, including AI, which means they’re always bringing fresh, innovative techniques to the table. Tory consistently delivers projects on time and within budget, thanks to their keen attention to detail and superb organizational skills. And above all, they’re an incredible partner I can always rely on to have my back." --JH (creative, partner)
"We have to take a moment and show some love for Tory. Their involvement in the recent [waste client] opportunity was invaluable and we can't thank them enough. From start to finish Tory road as the lone Art-based ACD on the team, helping rep the work, craft the ideas, and sell a range of ideas to clients. Not only were the clients beyond happy with the thinking, but watching Tory present was a pure joy. They build a fast rapport with clients while expressing a dynamic style that will only continue to help them as they pursue all that's ahead. Thank you a thousand times over for the fast yet still solid quality effort and for all that's ahead on this program. Excited for more Tory on all things Trash – and Storage, and Tableware, and wherever we can get their time and talent." --CS (creative, manager)
"Whether it's concepting new campaigns, coming up with new social media ideas, or even finding inspiring ways to influence the culture of the agency, Tory brings a creative spark to everything they touch. Tory has a strong design aesthetic that marries art and commerce to help solve any client challenge you throw at them. What's more, Tory brings a high level of professionalism and collaboration spiked with just enough jaunty -- and that keeps their colleagues coming back for more." --MT (creative, leadership)
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