Task: Develop a clever way to engage younger generations in Benefiber and steer them away from social media fads.
Execution: Unlike nonsense trends going around on #guttok, Benefiber offers a science-based solution for improving gut health. So, usher in the best of fall, we sent media and influencers a mailer bedecked with Good Benevibes, giving our recipients everything they needed to celebrate the best of fall with peak gut health in mind:
• Classic fall recipes incorporating Benefiber’s plant-based prebiotic fiber
• Cozy sweats to snuggle up while the weather gets cold
• A travel squatty potty to encourage regularity
• Classic fall recipes incorporating Benefiber’s plant-based prebiotic fiber
• Cozy sweats to snuggle up while the weather gets cold
• A travel squatty potty to encourage regularity
Senior Copywriter: Jules Herrick
Creative Directors: Kim Sheffield-Chang, Karen Keane
Creative Directors: Kim Sheffield-Chang, Karen Keane