Bank of America Plaza

Task: Create a logo for the Bank of America Plaza in Charlotte, North Carolina. When doing so, develop an identity for the Bank of America Plaza that represents the core values of the building and the culture it lives in.

Execution: This concept was inspired by both the shape of the building from an aerial and street view. Combined with the literal building shape and the shape of a honeycomb, it intertwines the culture of the city and the importance of the building itself.

Beyond that, create extensions of the brand to show how this logo will function on sales collateral as well as around the building.

Collaborators: JP Ramirez