Transwestern
TRANSWESTERN
Task: Create an immersive experience for both clients and any one else who enters the world of Transwestern. This experience should be heavily influenced by the existing Transwestern branding and logo.
Execution: When the elevator doors open, the client is immediately immersed in the Transwestern brand experience. They are welcomed by a taste of Chicago with the recognizable "L" tracks and background image of the city. Alongside that, we worked to enhance the Chicago feeling and travel experience to further explore the Transwestern brand.
Art Director: JP Ramirez